A friend visiting L.A. took this photo. An award-winning photographer he is not, and he’s even worse with a phone than a camera.
But if you can look past the glare and other issues, there is a message: Telling your story can be easy. In fact, if you’re really smart – and this L.A. restaurant is – you can have others tell your story for you.
The restaurant, The Original Pantry, is notorious for its long lines. Patrons joke about the wait – well, at least they usually joke – and the restaurant embraced it by having those in line tell stories about … being in line.
Entries were made via The Original Pantry website, http://www.pantrycafe.com. The winning essay was bronzed and is on display at the restaurant. I couldn’t find it on the website, which is a bit frustrating.
Anyway, it’s still a great example of telling your story, which is essential to marketing to Millennials as I point out in my upcoming book, “I’m Not Buying It.”
On a side note, I visited The Original Pantry website and stumbled onto this amazing fact: “Since 1924, Never Closed, Never Without a Customer.”
Wow. Now that’s a story.
They have other cool stuff on their site – a great history, and a Wall of Fame that resonates with any generation. I’ll say this: After looking at the site, I’ll check out the restaurant next time I’m in L.A.
What if I have to wait in line? Well, that might be another story.
